"People don't understand Latina beauty"

Maria Cristina, the founder of Para Me (a for Latinas make-up line) understands the Latina woman's struggle for the right make up. This article, brought to my attention by a coworker, rings so true within Latina culture. It has some really interesting statistics, "Some 88% of Latinas use lipstick or lip gloss compared to 82% of women overall. And 66% of Latinas use foundation compared to 58% overall, according to Expose magazine."

We're obviously a huge demographic for the make up market and yet we struggle to find the right shades for our skin. It's great to see that someone is trying to fill the void that exists for Latina make up. I can attest to the fact that it is hard to find the right shades of most things; foundation and lipstick especially are a constant struggle. I find that foundations are too pink and lipsticks are too yellow. As of right now Maria is still struggling to get her cosmetics line in stores, but it looks like she is making baby steps towards getting these shades out there to all Latinas.

If you see this woman's make up line in your area support a struggling Latina entrepreneur, who is testing the Latina make up waters, and perhaps find a make up line that finally caters to what your skin needs. "Para Me"cosmetics are currently found in the San Jose Valley Fair Nordstrom, her smaller drugstore line can be found in Sav-Ons across California and some in Nevada under the name "Maria Cristina."

Another article on Maria Cristina can be found here.






Ph: Dominick Guillemont Hair: Maria Makeup: Luis Styling: Brett McCall